03215cam a22004098i 4500 23141521 CSPC 20261008095832.0 230523s2024 nyu b 001 0 eng 2023022722 9781032460161 (paperback) 23141521 LBSOR eng rda LBSOR DLC CSPC pcc n------ P91.6 .L48 2024 791.430232 L579c 23/eng/20230810 Levitan, Steve, 1952- author. The content production business : legal, economic and creative fundamentals / Steve Levitan. 2311 New York, NY ; Abingdon, Oxon : Routledge, 2024. xiv, 212 pages ; 24 cm. text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references and index. Introduction -- Storytelling and technology -- The basics : what you need to know -- Starting up -- Basics of business plans and operating plans -- Business development -- Monetizing rights, managing revenue streams -- Ethics and social responsibility -- Mistakes to avoid -- Conclusion. "This book goes beyond the technical steps in the process of making film, TV, and media material, examining what it means to be an ongoing supplier of content to the marketplace and how to become one. Steve Levitan brings insights and experience from his lifelong career producing in the content industry, where he has also acted as a professional advisor to content makers, distributors and providers, whilst setting up his own production company. Producing as a Business offers strategic, tactical, financial, legal and marketing insights for the successful establishment of content creation enterprises. Readers will gain insight into how to avoid starting from square one with each project, while also learning how to maintain a meaningful level of ownership and build a revenue stream that can sustain a core operation, helping establish them as a "player" in the industry. This text is aimed at the international production industry, with real examples referred to throughout. Film, television, and media production students who are looking to understand the business of producing, as well as first-time producers who are already familiar with the basics of the production process, will benefit from an examination of the building blocks that form lasting production companies"-- Provided by publisher. Mass media Vocational guidance North America. Mass media Economic aspects North America. Mass media Law and legislation North America. Online version: Levitan, Steve, 1952- Content production business New York, NY : Routledge, 2024 9781003379737 (DLC) 2023022723 7 cbc orignew 1 ecip 20 y-gencatlg ddc BK 23 791.430232 L579c CIR 2024 0 0 0 ddc 0 0 CSPC CSPC CIR 2026-10-08 0 CIR 791.430232 L579c 2024 032666 2026-10-08 09:58:48 1-1 2026-10-08 BK 33632 33632