02858cam a22003498i 450000100090000000300050000900500170001400800410003101000170007202000310008903500130012004000380013304200080017104300120017905000210019108200390021210000360025124500990028726300090038626400560039530000290045133600260048033700280050633800270053450400510056150502920061252013140090465000520221865000490227065000520231977601370237123141521CSPC20261008095832.0230523s2024    nyu      b    001 0 eng    a  2023022722  a9781032460161q(paperback)  a23141521  aLBSORbengerdacLBSORdDLCdCSPC  apcc  an------00aP91.6b.L48 202400a791.430232bL579c223/eng/202308101 aLevitan, Steve,d1952-eauthor.14aThe content production business :blegal, economic and creative fundamentals /cSteve Levitan.  a2311 1aNew York, NY ;aAbingdon, Oxon :bRoutledge,c2024.  axiv, 212 pages ;c24 cm.  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier  aIncludes bibliographical references and index.0 aIntroduction -- Storytelling and technology -- The basics : what you need to know -- Starting up -- Basics of business plans and operating plans -- Business development -- Monetizing rights, managing revenue streams -- Ethics and social responsibility -- Mistakes to avoid -- Conclusion.  a"This book goes beyond the technical steps in the process of making film, TV, and media material, examining what it means to be an ongoing supplier of content to the marketplace and how to become one. Steve Levitan brings insights and experience from his lifelong career producing in the content industry, where he has also acted as a professional advisor to content makers, distributors and providers, whilst setting up his own production company. Producing as a Business offers strategic, tactical, financial, legal and marketing insights for the successful establishment of content creation enterprises. Readers will gain insight into how to avoid starting from square one with each project, while also learning how to maintain a meaningful level of ownership and build a revenue stream that can sustain a core operation, helping establish them as a "player" in the industry. This text is aimed at the international production industry, with real examples referred to throughout. Film, television, and media production students who are looking to understand the business of producing, as well as first-time producers who are already familiar with the basics of the production process, will benefit from an examination of the building blocks that form lasting production companies"--cProvided by publisher. 0aMass mediaxVocational guidancezNorth America. 0aMass mediaxEconomic aspectszNorth America. 0aMass mediaxLaw and legislationzNorth America.08iOnline version:aLevitan, Steve, 1952-tContent production businessdNew York, NY : Routledge, 2024z9781003379737w(DLC) 2023022723