a theoretical and practical approach Croucher, Stephen Michael 1978- creator author. Cronn-Mills, Daniel author. text bibliography nyu 2025 Fourth edition. monographic eng

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333 pages : illustrations ; 26 cm. "Using an engaging how-to approach that draws from scholarship, real life, and popular culture, this textbook, now in its fourth edition, offers students practical reasons why they should care about research methods and offers a practical guide for conducting research. Explaining quantitative, qualitative, critical, and performance research methods, this new edition helps students better grasp the theoretical and applied uses of method by clearly illustrating practical applications. The book features all the main research traditions in communication including applications of the methods through effective examples and exercises, and sample student papers that demonstrate research methods in action. This textbook is perfect for beginning and advanced scholars using critical, cultural, interpretive, qualitative, quantitative, rhetorical, and performance research methods. Additional resources for students and instructors can be found on the eResource, which includes links, videos, outlines, activities, recommended readings, test questions, and more"-- Section One. Research paradigms -- Introduction and ethics -- The social scientific paradigm -- The interpretive paradigm -- The critical paradigm (James P. Dimock) -- Section Two. Research design -- Data -- Evaluating research - warrants -- Hypothesis and research questions -- Section Three. Research methods -- Ethnography -- Interviewing -- Focus groups -- Content analysis -- Discourse analysis (Margarethe Olbertz-Siitonen) -- Surveys -- Descriptive statistics -- Inferential statistics -- Experimental design -- Mixed methods (Malynnda Johnson) -- Rhetorical criticism -- The process of critique (James P. Dimock) -- Methods of performance (Desirée D. Rowe and Michael Tristano, Jr.). Stephen M. Croucher and Daniel Cronn-Mills. Includes bibliographical references and index. Communication Research Methodology P91.3 .C73 2025 302.20721 C884u Croucher, Stephen Michael, 1978- New York, NY : Routledge, 2025 Fourth edition (DLC) 2024014248 9781032557380 2024014247 DLC 240513 20261008092841.0 23688746 eng