03392cam a22003978i 4500 23688746 CSPC 20261008092841.0 240513s2025 nyu b 001 0 eng 2024014247 9781032557380 (paperback) 23688746 DLC eng rda DLC CSPC pcc P91.3 .C73 2025 302.20721 C884u 23/eng/20240610 Croucher, Stephen Michael, 1978- author. Understanding communication research methods : a theoretical and practical approach / Stephen M. Croucher and Daniel Cronn-Mills. Fourth edition. 2409 New York, NY ; Abingdon, Oxon : Routledge, 2025. 333 pages : illustrations ; 26 cm. text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references and index. Section One. Research paradigms -- Introduction and ethics -- The social scientific paradigm -- The interpretive paradigm -- The critical paradigm (James P. Dimock) -- Section Two. Research design -- Data -- Evaluating research - warrants -- Hypothesis and research questions -- Section Three. Research methods -- Ethnography -- Interviewing -- Focus groups -- Content analysis -- Discourse analysis (Margarethe Olbertz-Siitonen) -- Surveys -- Descriptive statistics -- Inferential statistics -- Experimental design -- Mixed methods (Malynnda Johnson) -- Rhetorical criticism -- The process of critique (James P. Dimock) -- Methods of performance (Desirée D. Rowe and Michael Tristano, Jr.). "Using an engaging how-to approach that draws from scholarship, real life, and popular culture, this textbook, now in its fourth edition, offers students practical reasons why they should care about research methods and offers a practical guide for conducting research. Explaining quantitative, qualitative, critical, and performance research methods, this new edition helps students better grasp the theoretical and applied uses of method by clearly illustrating practical applications. The book features all the main research traditions in communication including applications of the methods through effective examples and exercises, and sample student papers that demonstrate research methods in action. This textbook is perfect for beginning and advanced scholars using critical, cultural, interpretive, qualitative, quantitative, rhetorical, and performance research methods. Additional resources for students and instructors can be found on the eResource, which includes links, videos, outlines, activities, recommended readings, test questions, and more"-- Provided by publisher. Communication Research Methodology. Cronn-Mills, Daniel, author. Online version: Croucher, Stephen Michael, 1978- Understanding communication research methods. Fourth edition New York, NY : Routledge, 2025 9781003432173 (DLC) 2024014248 7 cbc orignew 1 ecip 20 y-gencatlg ddc BK 23 302.20721 C884u CIR 2025 0 0 0 ddc 0 0 CSPC CSPC CIR 2026-10-08 0 CIR 302.20721 C884u 2025 032627 2026-10-08 09:28:56 1-1 2026-10-08 BK 33629 33629