03367cam a22003858i 450000100090000000300050000900500170001400800410003101000170007202000310008903500130012004000290013304200080016205000210017008200350019124501410022626300090036726400560037630000320043233600260046433700280049033800270051850400510054550514750059652003600207165000410243165000420247270000390251470000400255377601560259390600450274994200450279495201250283999900170296422528075CSPC20261007103448.0220428s2022    nyu      b    001 0 eng    a  2022006440  a9781032209128q(paperback)  a22528075  aDLCbengerdacDLCdCSPC  apcc00aHM742b.M59 202300a302.231bM699223/eng/2022042800aMixed methods perspectives on communication and social media research /cedited by Reynaldo Gacho Segumpan and Joanna Soraya Abu Zahari.  a2207 1aAbingdon, Oxon ;aNew York, NY :bRoutledge,c2023.  axxviii, 280 pages ;c24 cm.  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier  aIncludes bibliographical references and index.0 aIntroduction -- Part 1. Communication research perspectives -- The organisation of Japanese hospitality: a narrative analysis of "omotenashi" -- Communication strategies used by women immigrant entrepreneurs to cope with ethnic challenges -- Communication as terrorism, terrorism as communication: a thematic analysis of Islamic State communication -- Exploration into communication fidelity in telemedicine -- Identifying scientific trends through recombinant memetics -- Online photosharing as a communication paradigm: a discourse approach to Instagram -- Part 2. Research perspectives in social media -- The utilisation of social media platforms for brand image and market position development among SMEs -- Social media and issues of political consciousness and political change in Algeria -- The effects of financial literacy and social media on financial behaviour -- The influence of social media in marketing events -- To what extent are credibility and attractiveness of social media influencer important in developing positive brand image and customer attitude? -- Kenyan women and their use of social media for their SMEs -- Impact of social media on the buying decision-making process of leisure and recreation products -- Big social data: relationships among privacy, security, and trust -- AI-enabled bot and social media: a survey of tools, techniques, and platforms for the arms race -- Part 3. Conclusion -- Research direction in CommSocMed: quo vadis?  a"Mixed Methods Perspectives on Communication and Social Media Research addresses the need for a discipline-cum-methodology-tailored book that navigates the current research spectrum of communication and social media ("CommSocMed"). It examines contemporary and relevant issues that intertwine the expansive spheres of CommSocMed"--cProvided by publisher. 0aSocial mediaxResearchxMethodology. 0aCommunicationxResearchxMethodology.1 aSegumpan, Reynaldo Gacho,eeditor.1 aSoraya Abu Zahari, Joanna,eeditor.08iOnline version:tMixed methods perspectives on communication and social media researchdNew York, NY : Routledge, 2022z9781003265887w(DLC) 2022006441  a7bcbccorignewd1eecipf20gy-gencatlg  2ddccBKe23h302.231iM699kCIRm2023n0  00102ddc4070aCSPCbCSPCcCIRd2026-10-08l0oCIR 302.231 M699 2023p032693r2026-10-07 10:35:15t1-1w2026-10-08yBK  c33626d33626