03405cam a22003978i 4500 22528075 CSPC 20261007103448.0 220428s2022 nyu b 001 0 eng 2022006440 9781032209128 (paperback) 22528075 DLC eng rda DLC CSPC pcc HM742 .M59 2023 302.231 M699 23/eng/20220428 Mixed methods perspectives on communication and social media research / edited by Reynaldo Gacho Segumpan and Joanna Soraya Abu Zahari. 2207 Abingdon, Oxon ; New York, NY : Routledge, 2023. xxviii, 280 pages ; 24 cm. text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references and index. Introduction -- Part 1. Communication research perspectives -- The organisation of Japanese hospitality: a narrative analysis of "omotenashi" -- Communication strategies used by women immigrant entrepreneurs to cope with ethnic challenges -- Communication as terrorism, terrorism as communication: a thematic analysis of Islamic State communication -- Exploration into communication fidelity in telemedicine -- Identifying scientific trends through recombinant memetics -- Online photosharing as a communication paradigm: a discourse approach to Instagram -- Part 2. Research perspectives in social media -- The utilisation of social media platforms for brand image and market position development among SMEs -- Social media and issues of political consciousness and political change in Algeria -- The effects of financial literacy and social media on financial behaviour -- The influence of social media in marketing events -- To what extent are credibility and attractiveness of social media influencer important in developing positive brand image and customer attitude? -- Kenyan women and their use of social media for their SMEs -- Impact of social media on the buying decision-making process of leisure and recreation products -- Big social data: relationships among privacy, security, and trust -- AI-enabled bot and social media: a survey of tools, techniques, and platforms for the arms race -- Part 3. Conclusion -- Research direction in CommSocMed: quo vadis? "Mixed Methods Perspectives on Communication and Social Media Research addresses the need for a discipline-cum-methodology-tailored book that navigates the current research spectrum of communication and social media ("CommSocMed"). It examines contemporary and relevant issues that intertwine the expansive spheres of CommSocMed"-- Provided by publisher. Social media Research Methodology. Communication Research Methodology. Segumpan, Reynaldo Gacho, editor. Soraya Abu Zahari, Joanna, editor. Online version: Mixed methods perspectives on communication and social media research New York, NY : Routledge, 2022 9781003265887 (DLC) 2022006441 7 cbc orignew 1 ecip 20 y-gencatlg ddc BK 23 302.231 M699 CIR 2023 0 0 0 ddc 0 0 CSPC CSPC CIR 2026-10-08 0 CIR 302.231 M699 2023 032693 2026-10-07 10:35:15 1-1 2026-10-08 BK 33626 33626