TY  - BOOK
AU  - Chakravorti,Samit
TI  - Customer relationship management : : a global approach / 
SN  - 9781529767414
AV  - HF5415.5 
U1  - 658.812 
PY  - 2023///.
CY  - London : 
PB  - Sage, 
KW  - Customer relations
KW  - management.
N1  - Includes bibliographical references and index.; Part 1: establishing foundations -- CRM concepts and global markets -- Country business environments -- Global market segmentation and consumer behavior -- Part II: planning and implementation -- Global CRM planning and implementation Analytical CRM -- Strategic and operational CRM -- Social CRM -- CRM in small-and medium-sized enterprises -- Part III: managing stakeholder relationships -- Global partner relationship management -- Global employee relationship management -- Part IV: improving global CRM implementation -- Global CRM and cultural intelligence.
ER  -