a global approach Chakravorti, Samit creator author. text bibliography xxk 2023 monographic eng

print

xv, 286 pages : illustrations ; 23 cm. Part 1: establishing foundations -- CRM concepts and global markets -- Country business environments -- Global market segmentation and consumer behavior -- Part II: planning and implementation -- Global CRM planning and implementation Analytical CRM -- Strategic and operational CRM -- Social CRM -- CRM in small-and medium-sized enterprises -- Part III: managing stakeholder relationships -- Global partner relationship management -- Global employee relationship management -- Part IV: improving global CRM implementation -- Global CRM and cultural intelligence. Samit Chakravorti. Includes bibliographical references and index. Customer relations management HF5415.5 658.812 C349c 9781529767414 CSPC 260909 20260909220818.0 eng