01493nam a2200265 i 4500 CSPC 20260909220818.0 260909s2023 xxka b 001 0 eng d 9781529767414 CSPC eng CSPC rda HF5415.5 658.812 C349c Chakravorti, Samit, author. Customer relationship management : a global approach / Samit Chakravorti. London : Sage, 2023. xv, 286 pages : illustrations ; 23 cm. rdacontent text rdamedia unmediated rdacarrier volume Includes bibliographical references and index. Part 1: establishing foundations -- CRM concepts and global markets -- Country business environments -- Global market segmentation and consumer behavior -- Part II: planning and implementation -- Global CRM planning and implementation Analytical CRM -- Strategic and operational CRM -- Social CRM -- CRM in small-and medium-sized enterprises -- Part III: managing stakeholder relationships -- Global partner relationship management -- Global employee relationship management -- Part IV: improving global CRM implementation -- Global CRM and cultural intelligence. Customer relations management. ddc 0 BK 658.812 C349c CIR 2023 0 0 ddc 0 0 BUHI BUHI CIR 2026-08-11 0 CIR 658.812 C349c 2023 001984-BUH 2026-09-09 22:09:26 1-1 2026-09-10 BK 33258 33258