Chakravorti, Samit,  <br/><br/>
Customer relationship management :   a global approach /  
Samit Chakravorti.  
 - xv, 286 pages :   illustrations ;   23 cm.  
<br/><br/>Includes bibliographical references and index.  
<br/><br/>Part 1: establishing foundations -- CRM concepts and global markets -- Country business environments -- Global market segmentation and consumer behavior -- Part II: planning and implementation -- Global CRM planning and implementation Analytical CRM -- Strategic and operational CRM -- Social CRM -- CRM in small-and medium-sized enterprises -- Part III: managing stakeholder relationships -- Global partner relationship management -- Global employee relationship management -- Part IV: improving global CRM implementation -- Global CRM and cultural intelligence.  
<br/><br/><label>ISBN: </label>9781529767414 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations --management. 
<br/><br/><label>LC Class. No.: </label>HF5415.5 
<br/><br/><label>Dewey Class. No.: </label>658.812  / C349c