02817cam a22004218i 45000010009000000050017000090070003000260080041000290100017000700200031000870200026001180350013001440400029001570420008001860500026001940820037002201000035002572450100002922500020003922630009004122640035004213000048004563360026005043370028005303380027005585040051005855050066006365201160007026500025018626500045018877000028019327000036019607760155019969060045021519420046021969520136022429990017023782340924320260904202848.0ta231130s2024    njua     b    001 0 eng    a  2023054908  a9781292725833q(paperback)  z9781292457536q(epub)  a23409243  aDLCbengerdacDLCdCSPC  apcc00aHF5548.32b.C472 202400a658.8/72223/eng/20231201bC346d1 aChaffey, Dave,d1963-eauthor.10aDigital business and e-commerce management /cDave Chaffey, Tanya Arturi, David Edmundson-Bird.  aEighth edition.  a2402 1aHoboken, NJ :bPearson,c2024.  axxiv, 638 pages ;billustrations :c26 cm.   atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier  aIncludes bibliographical references and index.0 aIntroduction -- Strategy and applications -- Implementations.  a"This book is intended to equip current and future managers with some of the knowledge and practical skills to help them navigate their organisation towards digital business. A key aim of this book is to identify and review the key management decisions required by organisations moving to digital business and to consider the process by which these decisions can be taken. Key questions that established businesses need to ask include: What approach to digital business strategy do we follow? How do we reach our target audiences online using digital channels? How should we integrate with supply chain partners. How much do we need to invest in digital business? Which processes should be our digital business priorities? Should we adopt new business and revenue models? What marketing technology should we use? What are the main changes that need to be made to transform an organisation that uses technology to a true digital business? Startup businesses and smaller businesses have many similar questions, but usually have the additional challenge of a more limited budget although with a smaller team giving greater agility!"--cProvided by publisher. 0aElectronic commerce. 0aBusiness enterprisesxComputer networks.1 aArturi, Tanya,eauthor.1 aEdmundson-Bird, David,eauthor.08iOnline version:aChaffey, Dave.tDigital business and e-commerce managementbEighth edition.dHoboken : Pearson, 2024z9781292457536w(DLC) 2023054909  a7bcbccorignewd1eecipf20gy-gencatlg  2ddccBKe23h658.872iC346dkCIRm2024n0  00102ddc4070aBUHIbBUHIcCIRd2026-09-04eGAAl0oCIR 658.8/72 C346d 2024p002043-BUHr2026-09-05 00:00:00t1-1w2026-09-04yBK  c33171d33171