TY  - BOOK
AU  - Serrano,Angelita Ong Camillar-
TI  - Strategic marketing management
SN  - 9786214063666
U1  - 658.8 
PY  - 2024///
CY  - Intramuros, Manila
PB  - Mindshapers Co., Inc., 
KW  - Marketing management
KW  - Strategic planning
KW  - Marketing strategy
KW  - Marketing research
N1  - Includes bibliographical references; Strategic marketing planning -- Gathering and analysis of marketing information -- Strategy development -- Marketing development -- Marketing strategies -- Product strategies -- Principles strategies -- Distribution and channel management -- Integrated marketing communication strategies.
ER  -