Serrano,  Angelita Ong Camillar-,  <br/><br/>
Strategic marketing management / 
Angelita Ong Camillar-Serrano.  
 - viii, 175 pages :  illustrations ;  25 cm.  
<br/><br/>Includes bibliographical references  
<br/><br/>Strategic marketing planning -- Gathering and analysis of marketing information -- Strategy development -- Marketing development -- Marketing strategies -- Product strategies -- Principles strategies -- Distribution and channel management -- Integrated marketing communication strategies.  
<br/><br/><label>ISBN: </label>9786214063666 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management <br/>Strategic planning<br/>Marketing strategy <br/>Marketing research 
<br/><br/><label>Dewey Class. No.: </label>658.8  / Se683s