02921cam a2200457 i 4500 22339395 CSPC 20260903205055.0 211209s2023 maua b 001 0 eng 2021059732 9781284228649 22339395 DNLM/DLC eng rda DLC DLC CSPC pcc RA427.8 .M354 2023 WA 590 613.0973 M199p 23/eng/20220323 McKenzie, James F., 1948- author. Planning, implementing, and evaluating health promotion programs / James F. McKenzie, Brad L. Neiger, and Rosemary Thackeray. Planning, implementing, & evaluating health promotion programs Eighth edition. Burlington, Massachusetts : Jones & Bartlett Learning, 2023. xvii, 451 pages : illustrations ; 23 cm. text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references and index. Introduction to health education, health promotion, and program planning -- Part I. Planning a health promotion program -- Starting the planning process -- Program planning models in health promotion -- Assessing needs -- Measurement and sampling -- Mission statement, goals, and objectives -- Theories and models commonly used for health promotion interventions -- Interventions -- Marketing: developing programs that respond to the wants and needs of the priority population -- Part II. Implementing a health promotion program -- Community organizing and community building -- Preparing from implementation -- Carrying out implementation and management -- Part III. Evaluating a health promotion program -- Evaluation: an overview -- Evaluation approaches and designs -- Data analysis and reporting. "This book is written for students who are enrolled in their first professional course in health promotion program planning. It is designed to help them understand and develop the skills necessary to carry out program planning regardless of the setting. This book is unique among the health promotion planning textbooks on the market in that it provides readers with both theoretical and practical information"-- Provided by publisher. Health Promotion Health Planning Health Education Program Evaluation United States Neiger, Brad L., author. Thackeray, Rosemary, author. 7 cbc orignew 1 ecip 20 y-gencatlg ddc BK 613.0973 M199p GRD 2023 0 23 0 0 ddc 0 0 CSPC CSPC GRD 2026-09-03 0 GRD 613.0973 M199p 2023 032351 2026-09-03 04:06:09 1-1 2026-09-03 BK 33128 33128