Vasquez, Althea Marie S., <br/><br/>
Social media as a tool for typhoon preparedness in Albay, Philippines /  
Althea Marie S. Vasquez, Domingo P. Carullo, and Edchell T. Salando. 
 - 345 leaves. 
<br/><br/>Undergraduate Theses (BPA) - Public Administration. 
<br/><br/>Includes bibliographic references. 
<br/><br/> The study explores the perceptions of the Polanguenos on social  media as a tool for typhoon preparedness in Polangui, Albay, Philippines  with the aim of identifying the most frequent social media utilized by the  local leaders and constituents and the factors and features affecting the  communication of Polanguenos during typhoon preparation. Using the  PROJECT Nationwide Operational Hazard (NOAH), three (3) research  locales were identified as the high level of risk in flooding which are  Barangay Balinad, Balangibang and Ponso.  With the use of mixed method and sequential explanatory design, a  dichotomous survey questionnaire and an in- depth interview with semi-  structured sets of questions were administered to the selected Barangays.  Results reveal that the most dominant social media platforms  Polanguenos utilized is Facebook and several factors affect the digital  social media communication of the constituents and local leaders  including the limited access to internet and Wi-Fi, interpretation of  English posts, lack of presence of the Barangay Facebook Page and the  humorous posts of local leaders.  Findings also reveals that despite the accuracy of the typhoon-  related information disseminated by local leaders, their promptness in  replying in comments and active presence during typhoon preparation  becomes the problem of the constituents every typhoon preparation  phase. Thus, the study recommends a Typhoon Risk Reduction Management  Strategy to improve the communication and utilization of local leaders  and constituents using their social media platforms.