02877nam a2200253 i 4500003000500000005001700005008004100022040002500063100004300088245019400131300001600325336002100341337002500362338002300387502009800410504003900508520185000547700003402397700003102431720004902462720004302511720003602554720003302590CSPC20260817134226.0260817s2025    ph a     b    000 0 eng d  aCSPCbengcCSPCerda1 aBeredico, Khiarra Chrisha L.,eauthor.10aVoting behavior among gen z : ban analysis of youth voter decision making in Rinconada, Camarines Sur, Philippines / cKhiarra Chrisha L. Beredico, Diana Joy P. Borja, and Jessa B. Rabusa.  a222 leaves.  2rdacontentatext  2rdamediaaunmediated  2rdacarrieravolume  aUndergraduate Theses (BPA) - Public Administration.cCamarines Sur Polytechnic Colleges, 2025  aIncludes bibliographic references.3 aIn Filipino culture and values, various factors can influence an individual's decision-  making-including decisions related to voting. Deep-rooted cultural norms such as familism,  utang na loob, the compadre system, and populism significantly shape voting behavior. With the  generational shift, the values, preferences, and behaviors of Generation Z are increasingly likely  to influence the political landscape. This study aims to analyze the voting behavior of Generation  Z and its potential impact on the future political landscape in Rinconada. Based on a review of  literature on voting behavior, Lewin's Field Theory, and the Theory of Planned  Behavior/Reasoned Action, a survey questionnaire was administered to Gen Z respondents from  the Municipality of Bato, Nabua, Baao, Buhi, and the City of Iriga. The questionnaire was  structured into four sections: demographic profile, frame of reference, candidate characteristics,  and campaign strategies. Analysis of the responses revealed several factors influencing voting  behavior, which in turn contribute to a deeper understanding of how Generation Z votes in the  Rinconada area. At the individual level, influential factors include religion, income, education,  and age. Socio-cultural factors encompass emotional ties such as family influence, social  networks, media exposure, and social identity. Political factors include campaign strategies and  candidate characteristics. The findings suggest that analyzing Gen Z voting behavior in  Rinconada provides insight into how this generation selects candidates or policymakers. These  identified factors are critical in shaping the future political landscape. Further research is  recommended to explore the deeper, underlying impacts of these factors and to better understand  the evolving voting behavior of future generations.1 aBorja, Diana Joy P.,eauthor.1 aRabusa, Jessa B.,eauthor.  aPadrigon, Julyven Marta Fridas M.,eadviser.  aArellano, Andrew S.,echair, panelist.  aBarcinilla, Ejay F.,epanelist.  aEclar, Eugene N.,epanelist.