02500nam a2200325 i 4500003000500000005001700005008004100022020001800063040003100081050002600112082002100138100003300159245008200192264008700274300003000361336002100391337002500412338002300437504004200460505039800502520100600900650002701906700003501933700003901968700003602007700003702043700003302080700003302113700002802146CSPC20260803164011.0260803s2024    ph        b   000 0 eng d  a9786214271696  aCSPCbengcCSPCdCSPCerda00aHF5415.13b.A236 202400a658.8bAb17a2231 aAbante, Marmelo V.,eauthor.10aAdvanced marketing management / cMarmelo V. Abante and Melchor S. Julianes.  1aIntramuros, Manila : bUnlimited Books Library Services & Publishing Inc., c2024.  axiv, 254 pages ;c26 cm.   2rdacontentatext  2rdamediaaunmediated  2rdacarrieravolume  aIncludes bibliographical references. 0 aAn overview of strategic marketing -- Strategic marketing planning and analysis -- Consumer behavior and market research -- Brand management and innovation -- Integrated marketing communications -- International and global marketing -- Emerging trends in marketing -- Marketing analytics and decision-making -- Marketing leadership and change management -- Capstone project and presentations.   a"Welcome to the realm of Advanced Marketing Management. The primarytarget audience of this book comprises individuals pursuing their educationat the graduate level. Its purpose is to serve as a thorough manual, providingguidance on navigating the complex realm of contemporary marketing strategies,techniques, and concepts that are vital in achieving success within the ever-changing commercial landscape of today.
The field of marketing has undergone substantial changes in recent years, undergoing a transformation from a rudimentary promotional tool to a strategic discipline that encompasses a wide range of activities. These activities include comprehending consumer behavior, harnessing digital technologies, constructing engaging brand narratives, and cultivating enduring customer connections. This literary work explores the intricacies of marketing that are crucial for individuals in the professional realm who aspire to achieve excellence in this dynamic discipline"-- Preface of the book. 0aMarketingxManagement.1 aJulianes, Melchor S.,eauthor.1 aMalang, Bernandino P.,eco-author.1 aNagarit, Nenita B.,eco-author.1 aVillegas, Renato A.,eco-author.1 aMatias, Ericson,eco-author.1 aNillo, Mario S.,eco-author.1 aYabut, Lea,eco-author.