Information technology and tourism /
Purnima Kumari.
- First edition.
- xii, 264 pages ; 24 cm.
Includes bibliographical references and index.
E-business and hospitality market -- Internet marketing destinations in the global tourism -- Use of computer in hotel accountancy systems -- Financial statements and auditing in hospitality sector -- The front office organisation -- Securing e-commerce: a systematic approach -- Electronic marketing: yesterday, today and tomorrow -- Role of e-business in the new economy -- The e-business agenda.
"Tourism, as a very information-intensive industry, uses most of the technological innovations throughout all its sectors and activities. Information and communication technologies (ICTs) have transformed the travel and leisure sector worldwide. The digital information age has changed global tourism in profound ways. Information and Communication Technologies (ICT) are pervasive, and they have become inextricably linked with contemporary consumer cultures. ICTs represent affordances: to apprise, plan, order, network, socialize, stream, transact and rate. These are remunerated with concessions in the form of consumer data that is used to determine product/service marketability, and to predict and manipulate consumer choices. As a result, ICTs have profoundly changed society, with repercussions for identity formation, social norms, and business structures. Tourism is at the forefront of these developments: as a driver of ICT introductions, an arena for testing & trialing, and a global market. This new book Provides comprehensive and up to date coverage of major topics in tourism information technologies. The intersection of tourism and information technology (IT) is the focus of this book, which is designed for students of tourism and hospitality and for industry students and professionals"-- Back cover.