Essner, Jack creator author. text bibliography uk 2024 First edition. monographic eng

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xi, 244 pages : illustrations ; 24 cm. "Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Social sharing might be the most significant factor that affected the tourism industry. Social media enables especially young people to share the most significant memories from their travels with a vast audience. Tourism companies should know that this is a more powerful way of attracting new travellers than simple advertisements and encourage people to share their real experiences online. Social media has transformed the ways to build a reliable brand. For the tourism industry, the age of brochures and billboards are over. The key to business success is to collect social shares, positive user reviews and customer satisfaction on social media. As in any other industry, Big Three of the social media -Facebook, Twitter, and Instagram have been the leader in the tourism industry as well. Even though these channels have their own audience, travel is among the most shared topics on all of them. This comprehensive Handbook offers an overview of current research on the use of social media within the tourism industry, investigating a range of social media practices and proposing strategies to address key challenges faced by tourist destinations and operators"-- Back cover. Introduction -- Marketing for youth customer -- Destination image promotions through e-media -- Internet marketing destinations in the global tourism -- E-business in the hospitality sector -- Online event marketing strategies -- New trends in tour packages through social media. Jack Essner. Includes bibliographical references and index. Tourism Marketing Social media Tourism Internet marketing Hospitality industry Marketing G155.A1 .E87 2024 338.4791 Es78r 9781916784802 CSPC 260727 20260803120204.0 eng