Tourism planning : policies, processes and relationships /
Lean Cooper.
- First edition.
- x, 238 pages ; 24 cm.
Includes bibliographical references and index.
Tourism as system -- The purpose of tourism planning -- Marketing processes and practices -- Planning approaches to tourism development -- Tourism as employment generation -- Systems based participatory tourism.
"Tourism planning is the process of considering the needs of people planning a trip and using those factors to determine the best resources, programs and activities for their trip. Tourism planning is intended for local residents and businesses of the location, as well as tourists who travel there. Tourism planning like any planning is purpose-oriented, determined to accomplish some of the objectives by corresponding to the accessible resources and programs with the necessities and desires of the people. Tourism as a whole is an activity that is judged as part of physical, environmental, social and economic planning. Tourism planning has come a long way in the tourism development process. But still, there is ample scope for betterment. Creating strategies and plans to increase, develop, and stimulate tourism for a destination may be summed up as tourism planning. This is a valuable reference guide for students and professionals alike"-- Back cover.