Butow, Eric creator author. Walker, Corey author. text inu 2024 3rd edition. monographic eng

print

xiii, 350 pages : illustrations ; 23 cm. "Instagram For Business For Dummies shows you how you can tap into the social media platform with over 1 billion active users and the highest brand engagement of any social app out there. Businesses of all sizes have discovered how successful they can be when they take advantage of Instagram's powerful business tools―including shoppable posts, devoted business profiles, and advanced analytics. This beginner-friendly book helps you take advantage of this great opportunity to connect with a broader audience, tell a gripping story, and make your business an integral part of customers' lives. This new edition covers all of Instagram's latest features, including verified accounts, Broadcast Channels, and integration with Threads. You'll also learn everything you need to know about establishing brand partnerships with influencers, making the most of hashtags, and creating content that will get you noticed. Presented in straightforward language by Instagram and marketing gurus, this book will take you from setting up your account and profile to winning new business on Instagram"-- Amazon. Introduction -- Part 1: Creating your profile and building your narrative -- Installing Instagram -- Setting up your profile -- Hitting your target audience -- Taking and posting great photos -- Part 2: Interacting with others -- Finding people to follow -- Sharing and commenting on posts -- Direct messaging with ease -- Welding the power of the hashtag -- Part 3: Fitting all the marketing pieces together -- Planning a winning ad -- Creating an effective Instagram ad -- Creating a winning contest -- Connecting your marketing dots -- Instagram analytics -- Part 4: Using Instagram stories as another avenue -- Sharing with Instagram stories -- Making your story more fun -- Sharing your stories in new ways -- Using highlights to keep stories longer -- Going live on Instagram -- Part 5: Becoming a pro ate reels, broadcast channels, and threads -- Using reels to stand out -- Creating a reels presence -- Starting your own broadcast channel -- Part 6: Why isn't this working? -- Insta-diagnosing Instagram -- Insta-help in on the way -- Part 7: The part of tens -- Ten brands killing it on Instagram -- Ten places to find inspiration. Eric Butow and Corey Walker. Includes index. Instagram (Firm) Online social networks Internet marketing HF5415.1265 .B88 2025 658.872 B979i 9781394279623 2024947937 DLC 241007 20260722105645.0 23886354 eng