TY  - BOOK
AU  - Iseli,Franziska
TI  - Social media for small business: marketing strategies for business owners 
SN  - 9780730390329
AV  - HF5415.1265 .I845 2021
U1  - 658.872 23
PY  - 2021///
CY  - Milton, Queensland
PB  - John Wiley & Sons Australia, Ltd
KW  - Internet marketing
KW  - Online social networks
KW  - Economic aspects
KW  - Small business
KW  - Management
N1  - Includes index; Part I: The power of social media -- Why social media? -- What is social media? -- The MAVERICK principles -- Part II: Always start with strategy -- What is marketing? -- Building your marketing machine -- Creating your brand strategy -- Social media content strategy -- Your social media plan -- Part III: Social media channels -- Facebook -- Instagram -- LinkedIn -- Twitter -- Pinterest -- YouTube
N2  - "Social Media For Small Business delivers a step-by-step guide to unlocking the potential of social media to grow your business. Award-winning author and entrepreneur Franziska Iseli walks you through how to use Facebook, LinkedIn, Instagram, YouTube, Twitter, and Pinterest to market your small-to medium-sized business ... Perfect for busy business owners, business managers and marketing teams wanting to find new and effective marketing tools to attract more customers, Social Media For Small Business also belongs on the bookshelves of anyone who has difficulty with or wants to learn more about how social media can have a positive impact on their business and brand"-- Provided by publisher
ER  -