marketing strategies for business owners Iseli, Franziska creator author. text at 2021 monographic eng

print

xv, 219 pages : illustrations ; 23 cm. "Social Media For Small Business delivers a step-by-step guide to unlocking the potential of social media to grow your business. Award-winning author and entrepreneur Franziska Iseli walks you through how to use Facebook, LinkedIn, Instagram, YouTube, Twitter, and Pinterest to market your small-to medium-sized business ... Perfect for busy business owners, business managers and marketing teams wanting to find new and effective marketing tools to attract more customers, Social Media For Small Business also belongs on the bookshelves of anyone who has difficulty with or wants to learn more about how social media can have a positive impact on their business and brand"-- Provided by publisher. Part I: The power of social media -- Why social media? -- What is social media? -- The MAVERICK principles -- Part II: Always start with strategy -- What is marketing? -- Building your marketing machine -- Creating your brand strategy -- Social media content strategy -- Your social media plan -- Part III: Social media channels -- Facebook -- Instagram -- LinkedIn -- Twitter -- Pinterest -- YouTube. Franziska Iseli. Includes index. Internet marketing Online social networks Economic aspects Small business Management HF5415.1265 .I845 2021 658.872 Is2s 9780730390329 CSPC 260721 20260804151626.0 eng