04075cam a22004578i 450000100090000000300050000900500170001400800410003101000170007202000310008903500130012004000290013304200080016205000230017008200350019310000330022824500700026125000240033126300090035526400440036430000530040833600260046133700280048733800270051550000670054250000220060950512130063152011620184452100300300652100340303665000220307065000400309270000470313270000290317970000300320877601520323890600450339094200450343595201200348099900170360022757961CSPC20260721144152.0220819s2023    iau    j      001 0 eng    a  2022034581  a9781266151637q(paperback)  a22757961  aDLCbengcDLCerdadCSPC  apcc00aHF1416b.C375 202300a658.84bC282i223/eng/202210111 aCateora, Philip R.,eauthor.10aInternational marketing /cPhilip R. Cateora, and [and 3 others].  aNineteenth Edition.  a2301 1aNew York, NY :bMcGraw Hill LLC,c2024.  axxvi, 710 pages :bcolor illustrations ;c28 cm.  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier  a"Previous editions © 2020, 2016, 2013, and 2011"--T.p. verso.  aIncludes indexes.0 aPart One. An overview -- The scope and challenge of international marketing -- The dynamic environment of international trade -- Part Two. The cultural environment of global markets -- History and geography: the foundations of culture -- Cultural dynamics in assessing global markets -- Culture, management style, and business systems -- The political environment: a critical concern -- The international legal environment: playing by the rules -- Part Three. Assessing global market opportunities -- Developing a global vision through marketing research -- Economic development and the Americas -- Europe, Africa, and the Middle East -- The Asia pacific region -- Part Four. Developing global marketing strategies -- Global marketing management: planning and organization -- Products and services for consumers -- Products and services for businesses -- International marketing channels -- Integrated marketing communications and international advertising -- Personal selling and sales management -- Pricing for international markets -- Part Five. Implementing global marketing strategies -- Inventive negotiations with international customers, partners, and regulators -- Part Six. Supplementary material.   a"In this edition, The Landscape At the start of the last millennium, the Chinese were the preeminent international traders. Although a truly global trading system would not evolve until some 500 years later, Chinese silk had been available in Europe since Roman times. At the start of the last century, the British military, merchants, and manufacturers dominated the seas and international commerce. Literally, the sun did not set on the British Empire. At the start of this century, the United States had surged past a faltering Japan to retake the lead in global commerce. The American domination of information technology has since been followed by the political upheaval of 9/11 and the economic shocks of 2001 and 2008. China started the 21st century as the largest military threat to the United States, and within a decade it had become a leading, though often difficult, trading partner. Now, as the 2020s are upon us, China's international influence grows while the United States cedes some global leadership under a nationalistic American president. Most would agree that Russia threatens global peace more than the rest"--cProvided by publisher.  aAges 18+bMcGraw Hill LLC  aGrades 10-12bMcGraw Hill LLC 0aExport marketing. 0aInternational business enterprises.1 aMoney, R. Bruceq(Richard Bruce),eauthor.1 aGilly, Mary C.,eauthor.1 aGraham, John L.,eauthor.08iOnline version:aCateora, Philip R.tInternational marketingbNineteenth Edition.dDubuque : McGraw Hill LLC, 2023z9781266828522w(DLC) 2022034582  a7bcbccorignewd1eecipf20gy-gencatlg  2ddccBKe23h658.84iC282ikGRDm2024n0  00102ddc4070aCSPCbCSPCcGRDd2026-07-23l0oGRD 658.84 C282i 2024p032059r2026-07-21 14:43:21w2026-07-23yBK  c32705d32705