strategists at work MacIntosh, Robert creator author. Maclean, Donald (Professorial Research Fellow) author. Robinson, Craig (Reader in business education) author. text bibliography enk 2023 2nd edition. monographic eng

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xii, 248 pages : illustrations ; 24 cm. "Focusing on the practicalities of developing business strategy, this textbook provides an intuitive approach to developing a strategic plan. The authors share what they have learned through two decades of strategy work with a myriad of organisations, presenting theory and delivering key insights into the strategist's role. This is the second edition of the text. The authors demonstrate their unique Strategy Cycle approach, which combines strategic logic (in the form of detailed plans) with the aesthetic, creative and interpretive process of bringing a strategy to life by storytelling. They examine familiar planning tools to identify where value truly lies, while introducing new ideas and methods, culminating in a simple and succinct 10-component strategy"-- Introduction -- A brief history of strategy and strategists -- Diagnosis -- Strategic intent -- Trends and opportunities -- Resources and capability -- Strategic options -- Evaluating strategy -- Building a comprehensive strategy -- The strategy cycle -- From logic to action -- Complexity, strategy, transformation and leadership -- The strategy cycle in practice -- Apple -- Nokia -- ABB -- Nine dragons. Robert MacIntosh, Donald MacLean, and Craig Robinson. Includes bibliographical references and index. Strategic planning Business planning HD30.28 .M257 2023 658.4012 M189s MacIntosh, Robert. London ; New York, NY : Bloomsbury Academic, 2023 Second edition. (DLC) 2022050745 9781350347588 2022050744 DLC 221020 20260721104458.0 22835971 eng