02880cam a2200409 i 4500 22835971 CSPC 20260721104458.0 221020s2023 enka b 001 0 eng 2022050744 9781350347588 (paperback) 22835971 DLC eng rda DLC CSPC pcc HD30.28 .M257 2023 658.4012 M189s 23/eng/20221020 MacIntosh, Robert, author. Strategic management : strategists at work / Robert MacIntosh, Donald MacLean, and Craig Robinson. 2nd edition. London ; New York, NY : Bloomsbury Academic, 2023. xii, 248 pages : illustrations ; 24 cm. text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references and index. Introduction -- A brief history of strategy and strategists -- Diagnosis -- Strategic intent -- Trends and opportunities -- Resources and capability -- Strategic options -- Evaluating strategy -- Building a comprehensive strategy -- The strategy cycle -- From logic to action -- Complexity, strategy, transformation and leadership -- The strategy cycle in practice -- Apple -- Nokia -- ABB -- Nine dragons. "Focusing on the practicalities of developing business strategy, this textbook provides an intuitive approach to developing a strategic plan. The authors share what they have learned through two decades of strategy work with a myriad of organisations, presenting theory and delivering key insights into the strategist's role. This is the second edition of the text. The authors demonstrate their unique Strategy Cycle approach, which combines strategic logic (in the form of detailed plans) with the aesthetic, creative and interpretive process of bringing a strategy to life by storytelling. They examine familiar planning tools to identify where value truly lies, while introducing new ideas and methods, culminating in a simple and succinct 10-component strategy"-- Provided by publisher. Strategic planning. Business planning. Maclean, Donald (Professorial Research Fellow), author. Robinson, Craig (Reader in business education), author. Online version: MacIntosh, Robert. Strategic management Second edition. London ; New York, NY : Bloomsbury Academic, 2023 9781350347601 (DLC) 2022050745 7 cbc orignew 1 ecip 20 y-gencatlg ddc BK 23 658.4012 M189s CIR 2023 0 0 0 ddc 0 0 CSPC CSPC GRD 2026-07-22 0 GRD 658.4012 M189s 2023 031996 2026-07-21 10:45:31 1-1 2026-07-22 BK 32694 32694