02513cam a2200349 i 450000100090000000300050000900500170001400800410003101000170007202000310008903500130012004000290013304200080016205000240017008200370019410000320023124501050026325000170036826400580038530000460044333600260048933700280051533800270054350400510057050504110062152007970103265000240182965000230185370000620187670000620193877601630200022835971CSPC20260721104458.0221020s2023    enka     b    001 0 eng    a  2022050744  a9781350347588q(paperback)  a22835971  aDLCbengerdacDLCdCSPC  apcc00aHD30.28b.M257 202300a658.4012bM189s223/eng/202210201 aMacIntosh, Robert,eauthor.10aStrategic management :bstrategists at work /cRobert MacIntosh, Donald MacLean, and Craig Robinson.  a2nd edition. 1aLondon ;aNew York, NY :bBloomsbury Academic,c2023.  axii, 248 pages :billustrations ;c24 cm.  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier  aIncludes bibliographical references and index.0 aIntroduction -- A brief history of strategy and strategists -- Diagnosis -- Strategic intent -- Trends and opportunities -- Resources and capability -- Strategic options -- Evaluating strategy -- Building a comprehensive strategy -- The strategy cycle -- From logic to action -- Complexity, strategy, transformation and leadership -- The strategy cycle in practice -- Apple -- Nokia -- ABB -- Nine dragons.  a"Focusing on the practicalities of developing business strategy, this textbook provides an intuitive approach to developing a strategic plan. The authors share what they have learned through two decades of strategy work with a myriad of organisations, presenting theory and delivering key insights into the strategist's role. This is the second edition of the text. The authors demonstrate their unique Strategy Cycle approach, which combines strategic logic (in the form of detailed plans) with the aesthetic, creative and interpretive process of bringing a strategy to life by storytelling. They examine familiar planning tools to identify where value truly lies, while introducing new ideas and methods, culminating in a simple and succinct 10-component strategy"--cProvided by publisher. 0aStrategic planning. 0aBusiness planning.1 aMaclean, Donaldc(Professorial Research Fellow),eauthor.1 aRobinson, Craigc(Reader in business education),eauthor.08iOnline version:aMacIntosh, Robert.tStrategic managementbSecond edition.dLondon ; New York, NY : Bloomsbury Academic, 2023z9781350347601w(DLC) 2022050745