Strategic management : strategists at work /
Robert MacIntosh, Donald MacLean, and Craig Robinson.
- 2nd edition.
- xii, 248 pages : illustrations ; 24 cm.
Includes bibliographical references and index.
Introduction -- A brief history of strategy and strategists -- Diagnosis -- Strategic intent -- Trends and opportunities -- Resources and capability -- Strategic options -- Evaluating strategy -- Building a comprehensive strategy -- The strategy cycle -- From logic to action -- Complexity, strategy, transformation and leadership -- The strategy cycle in practice -- Apple -- Nokia -- ABB -- Nine dragons.
"Focusing on the practicalities of developing business strategy, this textbook provides an intuitive approach to developing a strategic plan. The authors share what they have learned through two decades of strategy work with a myriad of organisations, presenting theory and delivering key insights into the strategist's role. This is the second edition of the text. The authors demonstrate their unique Strategy Cycle approach, which combines strategic logic (in the form of detailed plans) with the aesthetic, creative and interpretive process of bringing a strategy to life by storytelling. They examine familiar planning tools to identify where value truly lies, while introducing new ideas and methods, culminating in a simple and succinct 10-component strategy"--