02836cam a22004098i 450000100090000000300050000900500170001400800410003101000170007202000310008903500130012004000380013304200080017105000260017908200340020510000300023924500730026925000210034226300090036326400590037230000510043133600260048233700280050833800270053650000200056350507990058352005490138265000270193165000240195870000330198271000350201577601460205090600450219694200440224195201240228599900170240923202857CSPC20260721092214.0230627s2024    nju           001 0 eng c  a  2023027943  a9781119802860q(paperback)  a23202857  aMdU/DLCbengerdacMdUdDLCdCSPC  apcc00aHF5415.13b.A354 202300a658.8bAa41s223/eng/202309121 aAaker, David A.,eauthor.10aStrategic market management /cDavid A. Aaker and Christine Moorman.  aTwelfth edition.  a2310 1aHoboken, New Jersey :bJohn Wiley & Sons, Inc.,c2023.  ax, 395 [C-13, A-7, N-27, I-18] pages ;c23 cm.  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier  aIncludes index.0 aStrategic market management - an introduction and overview -- Part One. Strategic market analysis -- Environmental analysis -- Customer analysis -- Competitor analysis -- From strategic market analysis to marketing strategy -- Part Two. Creating marketing strategy -- Creating advantage: customer value leadership -- Building and managing customer relationships -- Creating valuable customers -- Creating strong brands -- Strategic brand management -- Part Three. Managing marketing strategies for growth -- The growth imperative -- Full-spectrum innovation -- Evaluating growth options -- Managing global strategies -- Managing the business and brand portfolio -- Part Four. Implementing marketing strategy -- Harnessing the organization -- How marketing activities create value for companies.  a"This 12th edition of Strategic Marketing Management continues its mission to help business leaders develop marketing strategies that lead to enduring competitive advantage-a task that has become more daunting over the years. In most markets, competitors are reaching parity on basic functional benefits. Digital disruption is shaking most markets and challenging companies to find new sources of value and new business models. It is a challenging and exciting time to lead companies-full of opportunities and threats"--cProvided by publisher. 0aMarketingxManagement. 0aStrategic planning.1 aMoorman, Christine,eauthor.2 aJohn Wiley & Sons,epublisher.08iOnline version:aAaker, David A.tStrategic market management.bTwelfth editiondHoboken, NJ : Wiley, [2024]z9781119802891w(DLC) 2023027944  a7bcbccorignewd1eecipf20gy-gencatlg  2ddccBKe23h658.8iAa41skCIRm2023n0  00102ddc4070aCSPCbCSPCcGRDd2026-07-22l0oGRD 658.8 Aa41s 2023p031995r2026-07-21 09:27:07t1-1w2026-07-22yBK  c32689d32689