02849cam a22004218i 4500 23202857 CSPC 20260721092214.0 230627s2024 nju 001 0 eng c 2023027943 9781119802860 (paperback) 23202857 MdU/DLC eng rda MdU DLC CSPC pcc HF5415.13 .A354 2023 658.8 Aa41s 23/eng/20230912 Aaker, David A., author. Strategic market management / David A. Aaker and Christine Moorman. Twelfth edition. 2310 Hoboken, New Jersey : John Wiley & Sons, Inc., 2023. x, 395 [C-13, A-7, N-27, I-18] pages ; 23 cm. text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes index. Strategic market management - an introduction and overview -- Part One. Strategic market analysis -- Environmental analysis -- Customer analysis -- Competitor analysis -- From strategic market analysis to marketing strategy -- Part Two. Creating marketing strategy -- Creating advantage: customer value leadership -- Building and managing customer relationships -- Creating valuable customers -- Creating strong brands -- Strategic brand management -- Part Three. Managing marketing strategies for growth -- The growth imperative -- Full-spectrum innovation -- Evaluating growth options -- Managing global strategies -- Managing the business and brand portfolio -- Part Four. Implementing marketing strategy -- Harnessing the organization -- How marketing activities create value for companies. "This 12th edition of Strategic Marketing Management continues its mission to help business leaders develop marketing strategies that lead to enduring competitive advantage-a task that has become more daunting over the years. In most markets, competitors are reaching parity on basic functional benefits. Digital disruption is shaking most markets and challenging companies to find new sources of value and new business models. It is a challenging and exciting time to lead companies-full of opportunities and threats"-- Provided by publisher. Marketing Management. Strategic planning. Moorman, Christine, author. John Wiley & Sons, publisher. Online version: Aaker, David A. Strategic market management. Twelfth edition Hoboken, NJ : Wiley, [2024] 9781119802891 (DLC) 2023027944 7 cbc orignew 1 ecip 20 y-gencatlg ddc BK 23 658.8 Aa41s CIR 2023 0 0 0 ddc 0 0 CSPC CSPC GRD 2026-07-22 0 GRD 658.8 Aa41s 2023 031995 2026-07-21 09:27:07 1-1 2026-07-22 BK 32689 32689