@book{32689,
	author = {Aaker, David A., and Moorman, Christine, and John Wiley & Sons,},
	title = {Strategic market management /},
	publisher = {John Wiley & Sons, Inc.,},
	year = {2023.},
	address = {Hoboken, New Jersey :},
	edition = {Twelfth edition.},
	note = {Includes index.}
}