03383cam a22003858i 450000100090000000300050000900500170001400800410003101000170007202000310008903500130012004000290013304200080016205000250017008200340019510000350022924500700026426300090033426400560034330000460039933600260044533700280047133800270049949000580052650400510058450505460063552014990118165000260268065000270270665000340273390600450276794200440281295201240285699900170298022735335CSPC20260720153916.0220803s2023    nyu      b    001 0 eng    a  2022036653  a9781032209401q(paperback)  a22735335  aDLCbengerdacDLCdCSPC  apcc00aHF5549b.M52778 202300a352.6bM687h223/eng/202208031 aMishra, Teena,d1984-eauthor.10aHuman resource management and internal marketing /cTeena Mishra.  a2301 1aNew York, NY ;aAbingdon, Oxon :bRoutledge,c2023.  axvi, 224 pages :billustrations ;c23 cm.  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier0 aRoutledge advances in management and business studies  aIncludes bibliographical references and index.0 aIntroduction -- Thoughts on internal marketing -- Internal marketing dimensions -- Significance of internal marketing in the 21st century -- Implementation strategy -- Models of internal marketing -- Internal marketing, human resource management, and technology -- Service journey of internal marketing -- Mechanism of internal marketing -- Reorientation of total quality management -- Internal marketing and market orientation -- Internal marketing and service quality -- Internal marketing and commitment -- Thoughts on internal marketing.  a"This book explains various key concepts of internal marketing and its relation to human resource management, commitment, service quality, market orientation, etc. Various human resource models are insufficient to define internal marketing. Therefore there is a need to focus on the models and key concepts of human resource management and internal marketing and in what way they contribute to organizational success. It involves motivation, internal market research, internal communication, internal segmentation, employee retention, inter-functional coordination, and internal branding. The current need for human resource management is to link human resource management and marketing practices which are called internal marketing. Internal marketing plays an eminent role in organizational success. This book helps students, practitioners, start-ups, and educationists. This is a research monograph that will assist an organization to decide the future of human resource management as well as organizational development. This book is for marketing as well as human resource discipline. As internal marketing is the integration of marketing and human resource management. Due to new technology, globalization, and liberalization market need and demand are also changing, thus it is necessary to understand new trends in the application of human resources. Therefore, it is necessary to motivate and satisfy internal customers and make them market and skill-oriented"--cProvided by publisher. 0aPersonnel management. 0aMarketingxManagement. 0aOrganizational effectiveness.  a7bcbccorignewd1eecipf20gy-gencatlg  2ddccBKe23h352.6iM687hkCIRm2023n0  00102ddc4070aCSPCbCSPCcGRDd2026-07-22l0oGRD 352.6 M687h 2023p032007r2026-07-20 15:39:44t1-1w2026-07-22yBK  c32685d32685