03414cam a22003978i 4500 22735335 CSPC 20260720153916.0 220803s2023 nyu b 001 0 eng 2022036653 9781032209401 (paperback) 22735335 DLC eng rda DLC CSPC pcc HF5549 .M52778 2023 352.6 M687h 23/eng/20220803 Mishra, Teena, 1984- author. Human resource management and internal marketing / Teena Mishra. 2301 New York, NY ; Abingdon, Oxon : Routledge, 2023. xvi, 224 pages : illustrations ; 23 cm. text txt rdacontent unmediated n rdamedia volume nc rdacarrier Routledge advances in management and business studies Includes bibliographical references and index. Introduction -- Thoughts on internal marketing -- Internal marketing dimensions -- Significance of internal marketing in the 21st century -- Implementation strategy -- Models of internal marketing -- Internal marketing, human resource management, and technology -- Service journey of internal marketing -- Mechanism of internal marketing -- Reorientation of total quality management -- Internal marketing and market orientation -- Internal marketing and service quality -- Internal marketing and commitment -- Thoughts on internal marketing. "This book explains various key concepts of internal marketing and its relation to human resource management, commitment, service quality, market orientation, etc. Various human resource models are insufficient to define internal marketing. Therefore there is a need to focus on the models and key concepts of human resource management and internal marketing and in what way they contribute to organizational success. It involves motivation, internal market research, internal communication, internal segmentation, employee retention, inter-functional coordination, and internal branding. The current need for human resource management is to link human resource management and marketing practices which are called internal marketing. Internal marketing plays an eminent role in organizational success. This book helps students, practitioners, start-ups, and educationists. This is a research monograph that will assist an organization to decide the future of human resource management as well as organizational development. This book is for marketing as well as human resource discipline. As internal marketing is the integration of marketing and human resource management. Due to new technology, globalization, and liberalization market need and demand are also changing, thus it is necessary to understand new trends in the application of human resources. Therefore, it is necessary to motivate and satisfy internal customers and make them market and skill-oriented"-- Provided by publisher. Personnel management. Marketing Management. Organizational effectiveness. 7 cbc orignew 1 ecip 20 y-gencatlg ddc BK 23 352.6 M687h CIR 2023 0 0 0 ddc 0 0 CSPC CSPC GRD 2026-07-22 0 GRD 352.6 M687h 2023 032007 2026-07-20 15:39:44 1-1 2026-07-22 BK 32685 32685