TY  - BOOK
AU  - Rothaermel,Frank T.
TI  - Strategic management
SN  - 9781266191862
AV  - HD30.28 .R6646 2024
U1  - 658.4012 23/eng/20220908
PY  - 2024///
CY  - New York, NY
PB  - McGraw Hill LLC
KW  - Strategic planning
KW  - Management
N1  - Includes bibliographical references and index; Part One. Analysis -- What is strategy? -- Strategic leadership: managing the strategy process -- External analysis: industry structure, competitive forces, and strategic groups -- Internal analysis: resources, capabilities, and core competencies -- Shared value and competitive advantage -- Part Two. Formulation -- Business strategy: differentiation, cost leadership, and blue oceans -- Business strategy: innovation, entrepreneurship, and platforms -- Corporate strategy: vertical integration and diversification -- Corporate strategy: strategic alliances, mergers, and acquisitions -- Global strategy: competing around the world -- Part Three. Implementation -- Organizational design: structure, culture, and control -- Corporate governance, business ethics, and business models -- Part Four. Minicases -- How to conduct a case analysis -- Part Five. Full-length cases
N2  - "The market for strategy texts can be broadly separated into two overarching categories: traditional application-based and research-based. Traditional application-based strategy books represent the first-generation texts with first editions published in the 1980s. The researchbased strategy books represent the second-generation texts with first editions published in the 1990s. I wrote this text to address a needed new category-a third generation of strategy content that combines into one the student-accessible, application-oriented frameworks of the first-generation texts with the research-based frameworks of the second-generation texts. The market response to this unique approach to teaching and studying strategy continues to be overwhelmingly enthusiastic"--
ER  -