Rothaermel, Frank T. creator author. text nyu 2024 Sixth edition. monographic eng

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xxix, 558 [CI-6, NI-10, SI-18] pages : color illustrations ; 25 cm. "The market for strategy texts can be broadly separated into two overarching categories: traditional application-based and research-based. Traditional application-based strategy books represent the first-generation texts with first editions published in the 1980s. The researchbased strategy books represent the second-generation texts with first editions published in the 1990s. I wrote this text to address a needed new category-a third generation of strategy content that combines into one the student-accessible, application-oriented frameworks of the first-generation texts with the research-based frameworks of the second-generation texts. The market response to this unique approach to teaching and studying strategy continues to be overwhelmingly enthusiastic"-- Part One. Analysis -- What is strategy? -- Strategic leadership: managing the strategy process -- External analysis: industry structure, competitive forces, and strategic groups -- Internal analysis: resources, capabilities, and core competencies -- Shared value and competitive advantage -- Part Two. Formulation -- Business strategy: differentiation, cost leadership, and blue oceans -- Business strategy: innovation, entrepreneurship, and platforms -- Corporate strategy: vertical integration and diversification -- Corporate strategy: strategic alliances, mergers, and acquisitions -- Global strategy: competing around the world -- Part Three. Implementation -- Organizational design: structure, culture, and control -- Corporate governance, business ethics, and business models -- Part Four. Minicases -- How to conduct a case analysis -- Part Five. Full-length cases. Frank T. Rothaermel. Includes bibliographical references and index. Strategic planning Management HD30.28 .R6646 2024 658.4012 R742s Rothaermel, Frank T. New York, NY : McGraw Hill LLC, [2024] Sixth edition. (DLC) 2022043397 9781266191862 2022043396 DLC 220908 20260720151340.0 22782910 eng