Camilar-Serrano, Angelita Ong creator author. text bibliography ph 2022 monographic eng

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x, 194 pages ; 25 cm. "In business, there are transactions that involve a manufacturer and wholesaler, or a wholesaler and a retailer. This is the idea behind business-to-business (B2B)which conducts business between companies and not between a company and an individual consumer. B2B transactions are likely to take place in the supply chain, where a business company will purchase raw materials from another business company to be used in the manufacturing process. This is also common for auto industry companies, along with property management, housekeeping, and industrial cleaning companies. The goal of this book is to let students understand the importance of B2Bmarketing and the way it is operating. The book includes activities that make them experiences what real business-to-business marketers have done in becoming successful. It also contains updated articles about B2B marketing. This book is written for use and appreciation of students and instructors who are in the field of marketing particularly in B2B"-- Preface of the book. The nature of the business-to-business market -- Segmentation, targeting and positioning in business marketing -- Marketing mix in the business market -- Organizational buying -- Organizational selling -- Business to business service delivery -- Business sourcing and outsourcing -- Emerging trends and issues in B2N marketing. Angelita Ong Camilar-Serrano. Includes bibliographical references. Industrial marketing Business-to-Business-Marketing HF5415.1263 .C365 2022 658.804 C146b 9786214271214 CSPC 260507 20260507161609.0 eng