Abante, Marmelo V. creator author. Alday, Roselie B. author. Baldovino, Flormando P. author. Gongora, Jerald S. author. Palma, Norvin M. author. Cagang, Ma. Lydia P. co-author. Gueta, Loupel B. co-author. Lagrazon, Pitz Gerald G. co-author. Maaliw, Renato R. III. co-author. Macatangay, Luisa P. co-author. Malicdem, Alvin R. co-author. Mercado, Cecilia A. co-author. Tadeo, Rejan L. co-author. Villegas, Renato C. co-author. Vigonte, Florinda G. co-author. Anthony, John Edgar Sualog co-author. Villanueva, Jaevier A. co-author. text bibliography ph 2023 monographic eng

print

viii, 447 pages : illustrations ; 25 cm. "This book examines all you need to know about business intelligence and analytics in the modern world, including all the most crucial components. This massive book devotes a significant portion of its pages to discussing themes that are fundamental to the field of business intelligence. The publication is to act as a resource guide for students and make it easier for them to study the subject area"-- Preface of the book. A brief overview of business intelligence -- An exhaustive study of analytics -- An overview of data mining -- Acquiring knowledge of data warehousing -- Market research: an integrated study -- Essential components of a business intelligence system -- Operational intelligence technological components -- Ethical implicants of business analytics. Marmelo V. Abante, [and 4 others]. Includes bibliographical references. Business enterprises Data processing Business intelligence HF5548.2 .A236 2023 658.472 Ab17d 9786214271467 CSPC 260507 20260615094851.0 eng