Marcelo, Jefferson S.,

Entrepreneurship in tourism and hospitality / Jefferson S. Marcelo and Girlie M. Samson. - viii, 163 pages : illustrations ; 26 cm.

Includes bibliographical references.

Introduction to entrepreneurship -- Entrepreneurship in the Philippine setting -- The entrepreneurs -- Entrepreneurs options -- The management aspect for entrepreneurs -- Marketing for entrepreneurs -- Financial and financing aspect for entrepreneurs -- ICT for entrepreneurs -- Ethical perspectives for entrepreneurship -- The feasibility study.

9786214063383


Entrepreneurship --Study and teaching.
Tourism --Hospitality industry.

338.04 / M331e