3G E-Learning text bibliography nyu 2023 monographic eng

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xv, 321 pages : illustrations ; 25 cm. "Hospitality businesses that provide customers with a positive experience will reap the benefits of a higher customer retention rate, as opposed to their counterparts who offer a less pleasant experience. Hospitality is also important for businesses because it encourages positive customer reviews. Understanding hospitality operations is not easy. Services are intangible, highly variable, not transportable, and perishable. In addition, hotels, restaurants, and similar experiences involve more customer touchpoints and are significantly less productive than manufacturing sectors - and even other service industries like retail and professional services. As a result, hospitality operations often require specialized analytical frameworks and tools. This book specifically focuses on the hospitality industry in terms of operations management. The hospitality industry extends beyond the most prominent sectors of hotels and restaurants: hospitality broadly includes lodging, food and beverage service, meetings and events facilitation, theme parks and amusements, casino gaming, clubs of several types, and a variety of travel services - air, rail, automotive, and cruising among them"-- Back cover. Introduction to hospitality industry -- Front office operation -- Food and beverage service operations -- Laundry operations -- Room service management -- Hospitality marketing -- Safety and security management. Includes bibliographical references and index. Hospitality industry Hotel management TX911 .I587 2023 647.94068 In891 9781984679130 CSPC 260430 20260504115725.0 eng