Argenti, Paul A. creator author. text bibliography nyu 2023 Eight edition. monographic eng

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xxii, 262 pages ; 23 cm. The changing environment for business -- Communicating strategically -- An overview of the corporate communication function -- Corporate brand and reputation -- Corporate responsibility -- Media relations -- Internal communications -- Investor relations -- Government relations -- Crisis communication. Paul A. Argenti. Includes index. This International Student edition is for use outside of the U.S Communication in management Communication in organizations HD30.3 .A73 658.45 Ar371c 9781265092252 CSPC 260428 20260428150247.0 eng