02263cam a2200385 i 4500 22268260 CSPC 20260504085553.0 211008s2023 iaua j b 001 0 eng 2021049897 9781265092252 22268260 DLC eng rda DLC DLC CSPC pcc HD30.3 .A73 2022 658.45 Ar371c 23 Argenti, Paul A., author. Corporate communication / Paul A. Argenti. Eighth edition. New York : McGraw Hill, 2023. xxii, 262 pages : illustrations ; 24 cm. text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references and index. The changing environment for business -- Communicating strategically -- An overview of the corporate communication function -- Corporate brand and reputation -- Corporate responsibility -- Media relations -- Internal communications -- Investor relations -- Government relations -- Crisis communication. "This book grows out of more than 35 years of work developing the field of study referred to in this book as corporate communication. Although the term itself is not new, the notion of it as a functional area of management equal in importance to finance, marketing, human resources (HR), and information technology (IT) is more recent. In the past 35 years, senior managers at a growing number of companies have come to realize the importance of an integrated communication function"-- Provided by publisher. Communication in management. Communication in organizations. Online version: Argenti, Paul A. Corporate communication Eighth edition. New York, NY : McGraw Hill Education, [2023] 9781265485047 (DLC) 2021049898 7 cbc orignew 1 ecip 20 y-gencatlg ddc BK 23 658.45 Ar371c CIR 2023 0 0 0 ddc 0 0 CSPC CSPC CIR 2026-04-28 0 CIR 658.45 Ar371c 2023 031626 2026-04-28 15:27:03 1-1 2026-04-28 BK 32449 32449