01896cam a2200325 i 450000100090000000300050000900500170001400800410003101000170007202000180008903500130010704000340012004200080015405000220016208200230018410000310020724500480023825000200028626400360030630000470034233600260038933700280041533800270044350400510047050503070052152005140082865000330134265000360137577601590141122268260CSPC20260504085553.0211008s2023    iaua   j b    001 0 eng    a  2021049897  a9781265092252  a22268260  aDLCbengerdacDLCdDLCdCSPC  apcc00aHD30.3b.A73 202200a658.45bAr371c2231 aArgenti, Paul A.,eauthor.10aCorporate communication /cPaul A. Argenti.  aEighth edition. 1aNew York :bMcGraw Hill,c2023.  axxii, 262 pages :billustrations ;c24 cm.  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier  aIncludes bibliographical references and index.0 aThe changing environment for business -- Communicating strategically -- An overview of the corporate communication function -- Corporate brand and reputation -- Corporate responsibility -- Media relations -- Internal communications -- Investor relations -- Government relations -- Crisis communication.  a"This book grows out of more than 35 years of work developing the field of study referred to in this book as corporate communication. Although the term itself is not new, the notion of it as a functional area of management equal in importance to finance, marketing, human resources (HR), and information technology (IT) is more recent. In the past 35 years, senior managers at a growing number of companies have come to realize the importance of an integrated communication function"--cProvided by publisher. 0aCommunication in management. 0aCommunication in organizations.08iOnline version:aArgenti, Paul A.tCorporate communicationbEighth edition.dNew York, NY : McGraw Hill Education, [2023]z9781265485047w(DLC) 2021049898