03836nam a2200277 i 4500 CSPC 20260428155151.0 260428s2024 onca b 001 0 eng d 9781774697139 CSPC eng CSPC rda HF5415.32 .S268 2024 23 658.8342 Sa596c Santos, Joao Heitor De Avila, author. Consumer behavior / Joao Heitor De Avila Santos. Burlington, Ontario : Toronto Academic Press, 2024. xv, 244 pages : illustrations ; 25 cm. rdacontent text rdamedia unmediated rdacarrier volume Includes bibliographical references and index. Introduction to consumer behavior -- Consumer culture and influences on consumer behavior -- Consumer perception, motivation, and attitude -- Consumer behavior research -- Consumer buying behavior process -- Consumer decision making -- Consumer behavior outcomes and issues. "This book introduces the readers to the significance of consumer behavior. It sheds light on consumer culture and its influence on consumer behavior. In addition, this book also emphasizes consumer perception, motivation and attitude, consumer decision-making, and consumer behavior outcomes and issues. The first chapter gives an introduction to consumer and consumer behavior. It also highlights the origin of consumer behavior and its scope. The nature and importance of consumer behavior have also been discussed towards the end of this chapter. The second chapter takes the readers through the concept of consumer culture. It will provide knowledge about the components of culture, such as communication, cognitive, behavioral, and material. Towards the end, this chapter talks about the impact of economic factors on consumer behavior. After that, the third chapter explains consumer perception, motivation, and behavior. Also, it talks about the nature and characteristics of perception. Later, essential elements in consumer perception are also discussed to give a clear insight to the reader. The fourth chapter provides insights into consumer behavior research. It also explains the history of consumer research. The process, role, importance, and types of consumer behavior have also been discussed later in the chapter. Then the fifth chapter introduces the readers to the consumer buying behavior process and its characteristics. Also, the chapter deals with the different types of consumer buying behavior, factors affecting consumer buying behavior, and models of consumer buying behavior. The sixth chapter sheds light on the concept of consumer decision-making. It talks about the different levels of consumer decision-making. In addition, the chapter also discusses the various dimensions of consumers, stages of the consumer decision-making process, and the consumer decision support system. Various consumer behavior outcomes and issues have been discussed in the last chapter of this book. Towards the end of this chapter, tactics to decrease the consumer's resistance to innovations, consumer ethics, and consumer social responsibilities have been discussed. Different characteristics of innovation resistance are also been discussed. This book has been designed to suit the knowledge and pursuit of the researcher and scholars and to empower them with various aspects of consumer behavior so that they are updated with the information. I hope that the readers find the book explanatory and insightful and that scholars across various fields refer to this book"-- Back cover. Consumer behavior. ddc 0 BK 658.8342 Sa596c CIR 2024 23 0 0 ddc 0 0 CSPC CSPC CIR 2026-04-28 0 CIR 658.8342 Sa596c 2024 031682 2026-04-28 13:37:14 1-1 2026-04-28 BK 32444 32444