TY  - BOOK
AU  - Abad,Rowena A.
AU  - Flor,Hannah Meryl A.
AU  - Gastilo,Hazel P.
TI  - Customer's acceptability on the farm to table concept of selected food establishments in Naga City / 
N1  - Undergraduate Theses (BSTM) - Tourism Management; Includes bibliographic references
N2  - This study is primarily concerned with determining the customers' acceptability of  the farm-to-table concept of selected food establishments in Naga City which answered:  the demographic profile of the respondents (age, civil status, educational attainment,  frequency of visit, sex, income/allowance, place of residence); level of customers  acceptability on the farm to table concept (ambiance, concept authenticity, cuisine  palatability, location, price); and marketing plan for farm to table destination. The study  made use of the quantitative method and also utilized an adapted questionnaire which has  been distributed to 150 respondents, specifically customers who dine in at the 3 selected  food establishments. To interpret the data gathered, statistical tools were used such as  frequency, percentage technique, weighted mean, the four-point Likert scale, and rank  ordering method were also used. Findings revealed that most of the respondents are people  ages 25-34 years old and are more aware of the benefits of eating healthy foods as they  grow older. Furthermore, customers agreed that ambiance is vital because it gives them the  relaxation they need. Restaurants must implement a reliable card payment system; to  empower and capacitate themselves, the owners of farm-to-table restaurants must  participate in various trainings and seminars. They also need to create advertising materials  that highlight farm-to-table as a destination in Naga City. Therefore, a marketing plan for  farm-to-table destinations is proposed to help with the improvement of the establishment  to satisfy and attract more customers.
ER  -