03613cam a2200457 i 4500 22897011 CSPC 20260303114438.0 221209t20232023nyu b 001 0 eng d 2022951477 9781398609044 (paperback) 22897011 (OCoLC)1371240135 WNE eng WNE rda WNE B6U CLE DLC CSPC lccopycat HF5548.2 .D764 2023 23 658.872 D873d Duffey, Chris, author. Decoding the metaverse : expand your business using Web3 / Chris Duffey. London, United Kingdom : Kogan Page, 2023. xiv, 354 pages ; 24 cm. text rdacontent unmediated rdamedia volume rdacarrier Includes bibliographical references and index. Part One. Decoding the platform -- Web 1.0, web 2.0, web 3.0 -- The metaverse -- Blockchain: the basic building block of the metaverse -- Part Two. Decoding the experience -- Non-fungible tokens -- Gaming -- Entertainment -- Digital fashion -- Tokenomics -- 3D worlds -- Infrastructure -- Part Three. Decoding the imperative -- Ethics, privacy and security, and standards -- Connection, unity, and community -- Conclusion: world of empowerment. "Discover the profitable business opportunities within the metaverse and learn how you can and why you should get your company involved today. In Decoding the Metaverse, Creative Cloud strategist and Web3 expert Chris Duffey establishes a roadmap for entry to the metaverse. Written to help businesses get a handle on a complex new business opportunity, the book begins by explaining how previous iterations of the internet led to the creation of immersive digital technology with Web3 before detailing the building blocks of the metaverse. The book takes readers through the future of digital spaces, offering insight into immersive experiences, customer engagement, product-led growth and profitability. The chapters focus on the building blocks of the metaverse, including NFTs, blockchain, tokenomics, gaming and virtual real estate. Each chapter is paired with a corresponding case study from well-known brands currently working in the metaverse. Decoding the Metaverse ends with guiding principles about the ethical ramifications of immersive experiences and digital governance. Throughout Decoding the Metaverse, Duffey highlights the importance of reaching customers through shared immersive experiences. Showcasing the potential impact of working with Web3, he explains how companies can use these opportunities to further their reach and grow their revenue. Readers will step away from the book eager to get their companies involved today"-- Amazon.com. Business Computer networks. Business enterprises Technological innovations. Metaverse Economic aspects. Shared virtual environments Economic aspects. Electronic commerce. Environnements virtuels partagés Aspect économique. Commerce électronique. Affaires Réseaux d'ordinateurs. 7 cbc copycat 2 ncip 20 y-gencatlg ddc BK 23 658.872 D873d CIR 2023 0 0 0 ddc 0 0 CSPC CSPC CIR 2026-02-27 0 CIR 658.872 D873d 2023 031333 2026-02-27 13:48:40 1-1 2026-02-27 BK 31925 31925