03201cam a2200385 i 450000100090000000300050000900500170001400800410003101000170007202000310008903500130012003500220013304000490015504200140020405000250021808200230024310000280026624500790029426400490037330000290042233600210045133700250047233800230049750400510052050504490057152014710102065000330249165000530252465000330257765000510261065000250266165000610268665000290274765000390277622897011CSPC20260303114438.0221209t20232023nyu      b    001 0 eng d  a  2022951477  a9781398609044q(paperback)  a22897011  a(OCoLC)1371240135  aWNEbengcWNEerdadWNEdB6UdCLEdDLCdCSPC  alccopycat00aHF5548.2b.D764 202304223a658.872bD873d1 aDuffey, Chris,eauthor.10aDecoding the metaverse :bexpand your business using Web3 /cChris Duffey. 1aLondon, United Kingdom :bKogan Page,c2023.  axiv, 354 pages ;c24 cm.  atext2rdacontent  aunmediated2rdamedia  avolume2rdacarrier  aIncludes bibliographical references and index.0 aPart One. Decoding the platform -- Web 1.0, web 2.0, web 3.0 -- The metaverse -- Blockchain: the basic building block of the metaverse -- Part Two. Decoding the experience -- Non-fungible tokens -- Gaming -- Entertainment -- Digital fashion -- Tokenomics -- 3D worlds -- Infrastructure -- Part Three. Decoding the imperative -- Ethics, privacy and security, and standards -- Connection, unity, and community -- Conclusion: world of empowerment.  a"Discover the profitable business opportunities within the metaverse and learn how you can and why you should get your company involved today.

In Decoding the Metaverse, Creative Cloud strategist and Web3 expert Chris Duffey establishes a roadmap for entry to the metaverse. Written to help businesses get a handle on a complex new business opportunity, the book begins by explaining how previous iterations of the internet led to the creation of immersive digital technology with Web3 before detailing the building blocks of the metaverse.

The book takes readers through the future of digital spaces, offering insight into immersive experiences, customer engagement, product-led growth and profitability. The chapters focus on the building blocks of the metaverse, including NFTs, blockchain, tokenomics, gaming and virtual real estate. Each chapter is paired with a corresponding case study from well-known brands currently working in the metaverse. Decoding the Metaverse ends with guiding principles about the ethical ramifications of immersive experiences and digital governance.

Throughout Decoding the Metaverse, Duffey highlights the importance of reaching customers through shared immersive experiences. Showcasing the potential impact of working with Web3, he explains how companies can use these opportunities to further their reach and grow their revenue. Readers will step away from the book eager to get their companies involved today"-- Amazon.com. 0aBusinessxComputer networks. 0aBusiness enterprisesxTechnological innovations. 0aMetaversexEconomic aspects. 0aShared virtual environmentsxEconomic aspects. 0aElectronic commerce. 6aEnvironnements virtuels partagésxAspect économique. 6aCommerce électronique. 6aAffairesxRéseaux d'ordinateurs.