theories and practice Iglesia, Maria Joy C. creator author. text bibliography ph 2025 monographic eng

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xi, 167 pages ; 25 cm. "This book is intended for undergraduate courses in the business field. It covers basic microeconomics concepts with their theories and applications. The book's primary purpose is to present the fundamentals of economic analysis and price theory to understand how consumers and firms interact today. It includes how product and service prices are determined as they affect players' economic decision-making. The book has four parts. Each chapter discusses the combination of business concepts and theories, readings, chapter-relevant exercises, applications, and case studies. By this, the author wishes to engage in understanding and develop the critical thinking of the business students and readers of the book. It intends to acknowledge the interesting concepts of household and firm relationships and the complexity of microeconomics." -- Preface Part I. The economic analysis -- Introduction -- Demand and supply -- Elasticity of demand and supply -- Part II. Theories of consumer behavior, production, cost, and profit -- Theory of consumer behavior -- Theory of production -- The theory of cost and profit -- Part III. Market structure -- Different market structure -- Part IV. Welfare economics -- Concept of welfare economics. Maria Joy C. Iglesia. Includes bibliographical references. Microeconomics HB172 .I354 2025 338.5 Ig4m 9786214272976 CSPC 260128 20260128135647.0 eng