02847nam a2200253 i 4500003000500000005001700005008004100022040002500063100003200088245012900120300001600249336002100265337002500286338002300311502009700334504003900431520190200470700003302372700003202405720003502437720004502472720003702517720003902554CSPC20260113163524.0260113s2024    ph a     b    000 0 eng d  aCSPCbengcCSPCerda1 aAquiler, Trisha C.eauthor.10aTourist behavior on resorts in Itangon, Bula, Camarines Sur / cTrisha C. Aquiler, Jamaica A. Hallare, and Christal M. Litam  a160 leaves.  2rdacontentatext  2rdamediaaunmediated  2rdacarrieravolume  aUndergraduate Theses (BSTM) - Tourism Management.cCamarines Sur Polytechnic Colleges, 2024.  aIncludes bibliographic references.3 aThis study investigates the behavior of tourists visiting resorts in Itangon, Bula, Camarines Sur, focusing on factors that influence their preferences, motivations, and overall experiences. Using a descriptive research method, the study collected data from 200 respondents through survey questionnaires and statistical analyses, including percentage technique, weighted mean, and Spearman correlation. The objectives were to examine the demographic profiles of tourists, identify factors affecting their behavior, evaluate their destination experiences, and propose strategies to enhance the resorts' appeal. Findings reveal that most tourists prioritize relaxation, safety, natural beauty, and affordability when choosing resorts. These preferences reflect the region's unique offerings, such as pristine beaches and warm hospitality, which align with their desire for escapism and family bonding. Challenges identified include limited marketing efforts, insufficient infrastructure, and environmental maintenance. Despite these issues, tourists expressed high satisfaction with the picturesque surroundings and customer service. The study concludes that resorts in Itangon, Bula, hold immense potential for sustainable tourism development if supported by collaborative efforts between resort operators and local government units. It recommends the enhancement of tourism infrastructure, effective marketing strategies, and continuous improvement of services to meet tourist expectations. These measures aim to foster greater satisfaction, loyalty, and long-term sustainability. To address the study's objectives, a travel vlog showcasing Itangon's resorts was developed as an output. The vlog aims to attract more visitors by highlighting the region's beauty, unique experiences, and affordability. This initiative serves as a practical tool to promote tourism and strengthen the local economy.1 aHallare, Jamaica A.eauthor.1 aLitam, Christal M.eauthor.  aIllo, Norel Peter M.eadviser.  aSotero, Maria Luisa O.echair, panelist.  aDe Villa, Rochelle M.epanelist.  aLumabe, John Mykelle H.epanelist.