TY  - BOOK
AU  - Kumar,Dinesh
TI  - Service marketing and customer relationship management
SN  - 9781774697320
U1  - 658.834 
PY  - 2024///
CY  - Canada
PB  - Toronto Academic Press
KW  - Service Industries
KW  - Marketing
KW  - Relationship Marketing
N1  - Includes bibliographical references and index.; Introduction to services marketing -- Customer relationship (CRM) in services -- Market research and segmentation in service marketing -- Differentiation and positioning in services marketing -- Managing service quality and customer satisfaction -- Pricing strategies in service marketing -- Marketing mix and marketing service 203 -- Relationship building in service marketing 223
ER  -