03516nam a2200325 i 4500 CSPC 20260120170156.0 260109s2024 je a b 001 0 eng d 9798891612174 CSPC eng CSPC rda 658.8 J231b James, Brandon, author. Broadcast promotion and merchandising / Brandon James. Jersey City : Alexis Press, 2024. viii, 283 pages : illustrations ; 23 cm. rdacontent text rdamedia unmediated rdacarrier volume Includes bibliographical references and index. Introduction to broadcast promotion and merchandising -- Audience engagement strategies -- On-Air promotion techniques -- Off-Air promotion strategies -- Merchandising for broadcast -- Promotional planning and strategy -- Promotional campaign execution -- Promotional evaluation and analytics -- Legal and ethical considerations -- Future trends in broadcast promotion and merchandising. "In "Broadcast Promotion and Merchandising," readers will find a wealth of practical strategies and real-world case studies that illustrate the book's concepts. It not only provides a theoretical foundation but also offers actionable advice on how to apply these principles to build successful promotional and merchandising campaigns. The book covers a wide range of media platforms, from traditional television and radio to the ever-expanding digital landscape. It explores the nuances of each platform, highlighting the unique challenges and opportunities they present. For instance, it delves into the intricacies of crafting compelling teaser trailers for a new TV series, optimizing social media engagement for a streaming service, or capitalizing on cross-platform merchandising for a blockbuster movie franchise. Moreover, "Broadcast Promotion and Merchandising" doesn't just focus on the promotional aspects; it emphasizes the importance of audience analysis and understanding consumer behavior. By diving into the psychology behind viewers' choices and preferences, the book equips readers with the ability to tailor their promotion and merchandising efforts to specific target audiences effectively. Additionally, the book recognizes the significance of ethics and responsibility in the media industry. It explores topics like responsible advertising, transparent content promotion, and the role of media in society. It encourages professionals to strike a balance between business goals and ethical considerations, fostering a responsible and sustainable approach to promotion and merchandising. "Broadcast Promotion and Merchandising" is a comprehensive guide that not only offers a deep understanding of the strategies and tactics used in the media and entertainment industry but also instills a sense of responsibility and ethics in its readers. It is a valuable resource for students, professionals, and enthusiasts alike who are eager to excel in the ever-evolving world of broadcast promotion and merchandising." -- Back cover Advertising in broadcasting. Broadcast advertising. Sales promotion. Merchandising. Marketing communications. Audience analysis (Broadcasting). ddc 0 BK 658.8 J231b CIR 2024 0 0 ddc 0 0 CSPC CSPC CIR 2026-01-09 0 CIR 658.8 J231b 2024 030994 2026-01-09 09:51:27 1-1 2026-01-09 BK 31406 31406